Why Our International SEO Services
Most businesses based in the US focus on three levels for SEO local, regional & global. At each of these level’s, we can break it down to geo-specific keyphrases. A company’s main focus in order to optimize a website for these specific search terms are more relevant to one’s business.
A local lawyer in San Diego, for example, would be wasting time and money optimizing their website for a generic term like “Class-Action Lawyer” because it’s hyper-competitive, and even if the firm could rank well for that term and drive traffic to her site, most of the traffic would be useless and irrelevant. This is because, only people in the San Diego demographic area would be willing to use the law services and keywords with a city added in the search.
SEO Experts & Key-Phrases
Most SEO experts agree that long-tail keyphrases coupled with a geo targets keyphrase are one possible solution to maximize exposure. If the same attorney had a regional campaign focusing on the keyphrase “Harassment lawyers in San Diego” this would make more sense. This would maximize the return on investment by focusing on keywords that are specific to the area near the law office.