Why Our International SEO Services
Most businesses based in the US focus on three levels for SEO local, regional & global. At each of these level’s, we can break it down to geo-specific keyphrases. A company’s main focus in order to optimize a website for these specific search terms are more relevant to one’s business.
A local lawyer in San Diego, for example, would be wasting time and money optimizing their website for a generic term like “Class-Action Lawyer” because it’s hyper-competitive, and even if the firm could rank well for that term and drive traffic to her site, most of the traffic would be useless and irrelevant. This is because, only people in the San Diego demographic area would be willing to use the law services and keywords with a city added in the search.
SEO Experts & Key-Phrases
Most SEO experts agree that long-tail keyphrases coupled with a geo targets keyphrase are one possible solution to maximize exposure. If the same attorney had a regional campaign focusing on the keyphrase “Harassment lawyers in San Diego” this would make more sense. This would maximize the return on investment by focusing on keywords that are specific to the area near the law office.
SEO for Big Business
For companies who see a much larger geographical reach, the focus might be on several metro areas or several states. Within the U.S., targeting customers who live close from each other in states is a fairly straightforward matter. However, outside the United States, trying to target customers who live a few hours travel from each other is much more complex because these prospects live in different countries and speak different languages While international SEO can become quite complicated, here are some basics to take into consideration.
Importance of Google Analytics
You will notice in the Google Analytics graff above, our current international SEO client. One of the challenges we had was that we were tasked to market them under multiple countries and products. With hard work, we were able to increase SEO organic positioning online under keyphrases using the different countries and the specific products. By effectively analyzing both on-off site optimization, we helped dramatically reduce CTR (Click Through Rate) and Bounce Rate while increasing how much time clients were shopping on the website.
Link: Digital Creatives