San Diego SEO Companies

What is Search Engine Optimization? 

Many ask us what makes our San Diego SEO Company so unique? Our clients will tell you we offer the best search engine optimization (SEO) services around. Specifically, SEO  is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. Often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list. The more visitors received from the search engine’s users, resulting in these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior. This also includes, what people search for, the actual search terms or keywords typed into search engines.

Fresh Content

Adding fresh content, doing HTML, and associated coding to both increase its relevance to specific keywords. As a result, remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.