Branding Your Company Online

 

Leveraging Insights

Corporate Branding Solutions by Krasovetz ConsultingWith a foundation rooted in Behavioral Analysis, Resolution leverages deep customer insights to understand your targeted audience segments at a level that drives connection, engagement, and action. Furthermore, the bottom line is that we help you better understand your customers and their habits online. We do this, by providing a more deep understanding of their behaviors than ever before. Ultimately, together we will come up with a strategy for long-term success.

 

Illustrating a Clear Brand Identity

We work collaboratively with you in delivering digital media marketing that accurately and effectively articulates your brand identity. As a result, our team of Interactive Digital Agency Professionals will help bring your brand to life online by focusing on the core of your business, brand positioning and visual identity, and in delivering clear, on-target messages to your audience wherever they are online.

 

Corporate Branding, Digital Media Campaigns & Identities

Our digital marketing campaigns go beyond just branding. We integrate your branding across branded search, search retargeting, display ads and rich media, uncovering the appropriate mix for reaching your audiences. And we integrate across Search, Social Media and Mobile to ensure all customer engagements are leveraged.

•Customer Engagement
•Behavioral Data and Consumer Analytics & Analysis
•online Media Planning
•Bid Management
•online Audience Targeting
•Creative Online Ad Development and Testing
•Landing Page Testing

 

Social Media and Corporate Branding

 

Be Interesting

Social Media is just like TV, Movies, or Magazines.  If it’s not entertaining, informational or intriguing nobody is going to stay tuned in. You need to create and share quality content if you want people to follow you, engage with you which in turn grows your branding and exposure. If you’re an expert at something share tips, ideas and info on that topic in an interesting and fun way.  If you’re funny then be funny, If you have a good grasp on things, then inspire & motivate people loves and appreciate that.

 

Get to know your audience well

So, you have Friends, Likes or Followers. The real question is, what does it all really mean if you’re disconnected from them?  No matter who you are, take some time to get to know your audience. Ask them what they think about topics or decisions you’re going to make. Show them their opinion matters. Provide feedback and replies to their engagement with you, show them you’re listening. Furthermore, pick a few each day or week to actually get to know, then make a move and prioritize. Find out where they live, what they do for a living, and how they’re doing. It’s an amazing way to create brand champions and fans. They will genuinely appreciate you.

 

Be Transparent

Transparency is VERY sexy for brands. People want to talk to & listen to REAL people behind real brands – Not Big Bad Corporate Logos. Social Media transparency can mean a lot of different things to many different people. But to my social media firm & myself it means letting your personality shine, engaging with people, being cute or funny, and sometimes putting it out there.  People love fun, exciting and real and are far more likely to tune in and even engage with you if you are. In summary, if you like something as a brand or as a whole, put it out there. It is important to note,  be very careful to make sure that it’s not negatively political or controversial. If someone tweets your brand something funny, don’t be afraid to retweet it or share it.

Please feel free to contact one of our Corporate Branding experts at 1.800.318.1595 or 619.490.9985 for a FREE consultation.